CARLOS DAVID GONZALEZ VIVAS← BACK TO SELECTED WORK
SELECTED WORK / 01BUILD

DIGITAL PRODUCTS

From an idea
to something
people can use.

Over the years, I’ve built and evolved digital experiences for very different needs — news and publishing, e-commerce, business websites, subscriptions, professional portfolios, sports media and real estate.

The technology changes. The goal stays consistent: understand what the product needs to do, build the right structure around it and make it useful for the people on both sides of the screen.

WORDPRESS · HTML/CSS · JAVASCRIPT · E-COMMERCE · MEMBERSHIPS · ANALYTICS
01.1 — RANGE

Different products.
Different problems.

Rather than a single client story, this case study represents the range of digital products I’ve worked on.

01

Publishing & News

Editorial platforms, independent journalism and sports news built around fast-moving content.

02

Commerce & Stores

Product-focused experiences designed around discovery, information and transactions.

03

Professional Portfolios

Digital presence for creative professionals, including artists, painters and photographers.

04

Business & Real Estate

Informational and lead-oriented websites that make services and offerings easier to understand.

01.2 — FROM IDEA TO PRODUCT

Sometimes the project starts
before there is a project.

Not every client arrives with a defined product, structure or technical direction. Part of the work is turning an initial idea, business need or unclear problem into something concrete enough to build.

IDEAAUDIENCECONTENTBUSINESS?TECHNOLOGY
→
01STRATEGY
02EXPERIENCE
03ARCHITECTURE
04PRODUCT

I help clarify what should be built, who it is for, what it needs to accomplish and how technology can support it — then translate that direction into a product that can be launched, measured and evolved.

01.3 — THE WORK

From direction
to execution.

01DISCOVER

Ideas, constraints, audience and the real problem behind the request.

→
02DEFINE

Purpose, priorities, scope and a direction that makes sense.

→
03STRUCTURE

Information architecture, flows and technical approach.

→
04BUILD

Interface, functionality, integrations and content systems.

→
05MEASURE

Analytics and real usage after the product is live.

→
06EVOLVE

Iterate as users, content and business needs change.

01.4 — EXPERIENCE

Built in the
real world.

My web experience spans long-running publishing platforms as well as projects built for specific businesses and professionals. That variety shaped how I approach web work: the platform is only one part of the system.

Examples include work around elPeriódico de Guatemala and eP Investiga, alongside projects across commerce, professional services and content-driven websites.

01CONTENTWhat needs to be communicated?
02EXPERIENCEHow should people find and use it?
03BUSINESSWhat action or outcome should it support?
04TECHNOLOGYWhat is the right way to build and maintain it?
05DATAWhat can actual behavior teach us?
01.5 — NOT JUST THE LAUNCH

A digital product isn't finished
when it goes live.

After launch, I look at how people actually use it — traffic, behavior, content, friction and business needs — and use that information to decide what should improve next.

IDEA→STRATEGY→BUILD→LAUNCH→MEASURE→IMPROVE↻

BUILD CREATES THE PRODUCT. DATA SHOWS WHAT HAPPENS NEXT.

The next question is:
what is the data telling us?

02 — ANALYZE →